• Formulating go-to-market plans for a Microsoft strategic launch including E2E execution of all related marketing processes: product positioning, market segmentation, messaging, paid media, social presence, content creation, digital campaigns, webinars, customer success stories and training programs.

• Drive digital transformation and cloud migration processes by constructing and amplifying Microsoft cloud value proposition, product solutions & launches to deliver incremental Azure revenue based on data-driven insights.

• Develop customers journeys from awareness & demand generation to pipeline acceleration & conversion.

• Collaboration with Microsoft ecosystem, MEA HQ, subsidiary sales force, R&D to maximize Microsoft Cloud opportunities in the market.

• End-to-end project management of brand introductions from strategy and analysis to go-to-market implementation. Including market analysis, value proposition, key messaging and content pieces, pricing, advertising campaign, PR events and exhibitions, media buys and partnerships.

• Develop digital marketing strategies across all relevant channels including paid media, social media, re-marketing,
E-commerce.

• Expanded Pontis' offering to TV sector based on customer insight and competitive analysis.

• Prepared product specification and prioritization including MRD, PRD, use cases, scenarios for B2B2C (TV screens and Marketer campaign management platform). Orchestrated all aspect of the product management process.

Overall management of cross-company KM projects at four branches; managing 10 teams, 60 content experts and designers and 4 programmers, as well as outsourced personnel; Deployment and assimilation of methodologies and solutions for KM, ECM, collaboration and Business Processes Management (BPM); design and implementation of organizational portal, Mobile-based system for technicians and business intelligence system.