2019 - Current | Chief Product Officer |SimpleChat by ELAD, Tel Aviv
SimpleChat is an omnichannel “live” chat + chatbot solution adopted by some of the biggest orgs in the Israeli market (Ministry of Education, Assuta, Shlomo Sixt, Ichilov and more), now making its first steps globally. As Chief Product Officer I am responsible to -
Monitor market trends and competitor performance to update strategies and maximize sales.
Develop and implement favorable pricing structures balancing firm objectives against customer targets.
Manage benchmarks, product demonstrations and testimonials for performance evaluation.
Develop and execute go-to-market plans.
Prioritize roadmap in order to achieve product goals.
Conceptualize and deploy enhanced product features and optimized implementation for use in marketing strategies.
Develop creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
2016 – 2019 | Group Manager - Elad Digital | Elad Software Systems, Tel Aviv
Elad is Israel’s Preeminent Software Solutions Provider of Customer Engagement Platforms, Digital Transformation Projects, Tools for Workplace Modernization and Professional Services. As EladDigital group manager I Led organization of 150 specialist which included digital solution strategists, UX\UI experts, data scientists, cloud architects, software programmers and others, to help our customers through their digital transformation adoption. I was accountable for the performance of 4 PNLs; Managed ~50M budget; Met company business goals and retain constant growth in business outcomes. My major responsibilities were -
Business strategy and roadmap planning
Marketing and Sales strategy
Strategic accounts management
Budget planning and management
Human resources and talents acquisition
2011 – 2016 |Business MUnit anager - Elad Web | Elad Software Systems, Tel Aviv
As EladWeb BU manager I led a P&L center of 30 delivery experts, constructed of project managers, solution architects, software programmers and QA to excel in delivering digital solutions and services to our customers, based on their unique needs. I was responsible for -
Building Elad Web PNL from scratch.
Defining suitable organizational structure
Budget planning (>15M)
Manage sales pipeline
PNL Administration (billing, 3rd parties management ...)
HR management (recruitment, internal process and procedures ...)
2009 – 2011 | Senior Professional Services Consultant - ECM & KM | Freelance
Professional consultant for information, knowledge and content management; My services portfolio included -
Planning services - defining business needs; system analysis, detailed specification.
Delivery management - resources management, risk management, scheduling, budget.
Solution architecture - including system and internal factor integrations for third-party solution, based on deep market understanding and research.
Deployment and adoption planning.
2007 – 2009 | Business Unit Manager - ECM and Collaboration | ALD, Tel Aviv
ALD is the leading consulting firm and software house in the field of Reliability Engineering, Safety Management and Quality Assurance. As Business unit manager I was responsible for the setup and management of the business unit; budget management; Business development; Delivering ECM & Collaboration solutions to our clients, such as:
Product lifecycle management (PLM).
Sales enablement tools for global companies.
BI Solution and managerial dashboards.
Planning and control of goal achievement.
2004 – 2007 | Senior Project Manager | Bezeq, Tel Aviv
Overall management of cross-company KM projects at four branches; managing 10 teams, 60 content experts and designers and 4 programmers, as well as outsourced personnel; Deployment and assimilation of methodologies and solutions for KM, ECM, collaboration and Business Processes Management (BPM); design and implementation of organizational portal, Mobile-based system for technicians and business intelligence system.
2004 – 2007 | Knowledge Management Consultant | K2K, Tel Aviv
2002 – 2004 | Programmer, Project manager | NSC (a TI company) |Herzliya