Employment Experience
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2006 - 2021: (freelance) Art Director and Creative Manager
• Developed design concepts and collaborated with over 40 clients such as: Ace, Bezeq, Maybelline, Danone, L'oreal, Golf&Co, Ministry of Health, Google, Caesarstone, Fairy, Tross Media, Ministry of Agriculture, AIG and many more.
• Worked with the leading production companies on ad campaigns for TV and social media to create strong brand identities/ Also worked on renowned programs like Master Chef, Bake Off, Hachamama and more.
• Specialized in various roles in the creative industry and particularly in the art department in commercials, TV,
fashion and in the events industry.
• Designed and built sets and props, researched visuals, sourced materials, created content, managed assistants as well as construction crews. -
2019: Home Critic and Brand Ambassador - The Plum Guide, high end vacation rentals, UK
• Examined and scrutinized over 50 TLV properties to fit the high standard set by Plum.
• Reviewed and analyzed properties and owners and reported back to the UK office on a tight schedule.
• Built architectural plans and wrote detailed reports for each unique property.
• Represented the company in the local media as a chosen brand ambassador in Israel. -
2017 - 2020: Founder and CEO, Renn Home / renn.co.il
• Founded an e-commerce business, curating modern Scandinavian objects for the home.
• Featured in major media platforms (At Magazine, Timeout and more) and supplied products to notable interior
designers and architects.• Managed all aspects of content (website, blog, social pages) as well as the social media (Google ads, Facebook,
Instagram) and PR.
• Spearheaded the store to success that led to selling the business in 2020. Continued the role of consultant to the
entrepreneurs who bought it. -
2013 - 2015: Assistant Designer,London, UK (Freelance)
• Assisted and cooperated with top leading industry designers and creatives. The Projects were featured in
exclusive publications such as British Vogue, Elle and Wonderland Magazine.• Selected works: Press events for Hermes luxury brand, Johnny Walker ad, Mr Porter ad, John Lewis department
store ad, Daily Mail advert, Mercedes benz event at London Fashion Week and more. -
2010 - 2012: Project manager and PA to CEO, Fresh Paint Art Fair (over 35,000 visitors)
• Produced a hugely successful voluntary art project for the fair by bringing in major world class artists to participate such as Kadishman, Tomarkin and famed NYC artist Haim Steinbach.
• Recruited and trained a sales staff of 20+ employees.
• Supervised service providers, designed architectural plans and was In charge of the website/social and marketing materials.
• PA to the CEO in various operational roles like payments and accounting for suppliers and staff.