Arik Pupko

Finance and Data manager

Looking for insights in data and people
Skills and expertise
  • Finance
  • Data
  • Analysis
  •  ML
  • AI Startups Valuation FP&A
  • Budget
  • On line marketing
My Vision
  • to Lead a Data and finance story to an interesting and beautiful episode
My Values
  • grow your people to be better than you.
  • learn from you managers.
Career story

I am passionate about Startups ,advanced data tools and technologies – recently completed AI program at Udacity . prior to that i was a VP finance and Data at a start up . and have many year of experience in financial and analytics positions

Employment Experience

  • 2020- Independent consultant

    • Start-up’s strategy, logistics projects funds raising and business plans.                     

  • 2019- 2020 Head of Data

    • BI and Data projects for Financial organization.

    • Managing analytics and BI.10 employees in Ukraine and other locations.

    • Building forecast ML models: Lead scoring, High value customers potential.  introducing new KPI using voice data and providing business insights to management.

  • 2015- 2019 VP Finance & Data at (Market place 120+ employees US &IL)

    • Reporting to CEO, managing 9 employees (7 in IL, 2 in NY branch).

    • Building the company strategy and five-year plan: from $4M at 2015 to $65M 2019 budget.

    • Building the company's financial infrastructure: Yearly budget, forecasting and monthly reporting ,Payments, accounting, monitoring and logistic planning, insurance, vendors contracts, commission plans for sales team, banks relations (US and IL), Managing all financial aspects: fund raising ($20M), board meetings, ESOP,IR, Debt restructuring ($3M), treasury, collection and investor Due diligence.

    • Managing BI and Data: Building the company data strategy, KPI providing insights and analysis on all activities, implementing ML and other forecasting models. improving funnel conversion and monitoring projects

  • 2012-2015: Head of Business planning at William Hill on-line

    • Focal point for business development: new territories and products, acquisition and partnership.

    • Innovation: Scooping for new opportunities, marketing tools and new growth engines.

    • Providing analysis and new tools for TLV management and the corporate HQ, LTV forecast models, ROI, Business monitoring of TLV activities. Cooperation between retail and online.

    • Managing UK licensing Project: New licensing and regulation for all sites.

  • 2011-2012: Independent Financial Consultant

    • Main Customer: Dor-Alon Group: Establishing "Youphone" (MVNO) responsible for the business plan and rollout strategy.

  • 2001 - 2011: Partner communication: a leading Israeli telecommunications previously orange™ brand

    2010- 2011 Business unit Manager: Fix Line Division                       

    Reporting to CEO, End to End responsibility: Full P&L responsibility, Driving Revenue and operational leverage to create synergies.

    • Responsibility for Innovation activities: introducing new services and online products.

    2006-2011 Manager of Technology Economic and Business development department

    • Leading partner to all business development process: finding new growth engines.

    • Responsibility for all business plan Main focal point of M&A process: 012 acquisition at $500M.

    • Working alongside major consultancy firms: NERA, OVUM McKinsey, T.Kearny.

    • Budget and economy responsibility for Technology and IT yearly CAPEX of $200M.

    • Financial responsibility Network modernization deal ($100M) and network costing.

    • Budget and Economy responsibility Business sector: Sales and service.

    2003-2006 Manager of Budget control, Financial reporting Technology and HR Department

    • Responsibility for all financial reporting and company budget control.

    • Reporting to Hutchison Hong Kong (Major shareholders) Daily, weekly and monthly reports.

    • Maintenance of all financial formats: US GAPP, Hutchison format and Israeli GAAP.

    2001-2003 Junior Analyst, Budget control department technology and HR

A figure of inspiration

  • Jeff Bezos
  •  Ariel Rubinstein
  • Daniel Kahneman

What people say about me

  • "Arik will be an asset to any company , he has a unique combination of financial insights and management skills . his employees admire him and his managers always enjoy his wisdom and opinions".

What drives me

  • eager to learn new business and gain insights using advanced data tools


  • 1991-1996 Tel Aviv University M.A Economic, B.A (Graduate with honor).

Relevant Courses and achievements

  • Military service: Planning wing, computer course at Mamram, strategic planning of the IDF.

  • Academic Experience :1994- Open University, Finance & Economics department, Academic supervisor and lecture  

  • Microsoft Power BI

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